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UX-UI Designer

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Logi Analytics in McLean, VA

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End-to-end product development. Learning, designing, building, testing, repeat.

Designed user interfaces:

  • Designed at Sketch level with whiteboards and directed stakeholder conversation
  • Designed at Wireframe level with Balsamiq and Powerpoint and Keynote
  • Designed at Mockup level with Sketch and Illustrator
  • Designed at Prototype level with Axure RP and HTML/CSS/JS frameworks

Established best practices:

  • Utilized psychology background to ensure Gestalt visual structure and information architecture paradigms are
    satisfied
  • Utilized design background to ensure color relationships and typography hierarchy are intuitive
  • Utilized web-native background to ensure content strategy needs and platform expectations are met

Managed product and feature development:

  • Engaged with product managers in Agile methodology
  • Wrote epics as feature plans to capture stakeholder wishes and satisfy user needs
  • Broke epics into user stories to explain complex interactions and functionality to the smallest level
  • Managed day-to-day decision-making in a hands-on fashion by sitting among developers answering detail-oriented questions and producing assets on-the-fly where needed

Built front-end architectures from scratch:

  • Created LESS framework to allow easy customer theme customization
  • Created AngularJS directive templates to simplify document structure and make other developers’ lives easier

Designed and analyzed user tests to validate product directions:

  • Gathered participants in a user community database
  • Screened participants using UserTesting.com to pluck quality testers from millions of less-qualified applicants
  • Designed tests from an experimental psychology background, particularly using the HEART framework
  • Analyzed user tests by listening to talk-aloud feedback and watching for tiny subconscious actions to confirm or reshape hypotheses
  • Reported user test findings in slide decks and videos to capture major takeaways, anywhere from a developer or executive level of detail

Elicited product needs through user research:

  • Discovered user intentions through the “Job-to-be-Done” methodology during requirements gathering
  • Discovered stakeholder intentions through interviews and competitive analysis
  • Connected the dots with persona development to satisfy goals and motivations while avoiding specific frustrations
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